Mentit Profile of Ms. Debra Basson

Ms. Debra Basson

MENTit Mentor
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United Arab Emirates - Dubai

Jumeira - 7441

Mentoring Mode

Both (Virtual and In-person)

Availability & Time Zone

UTC+02:00 - Africa/Johannesburg

Group Mentoring

Interested in Group Mentoring with maximum group size of 10
Willing to provide a group discount of 20% per mentee in the group

Initial Mentoring Fee

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There are no guarantees in business but there are tried and tested ways of doing business and we can learn from others and even each other. The biggest mistake entrepreneurs make is that they stop innovating, cross training and build silo's in their businesses. The good news is these problems are easily addressed once they are isolated. The real challenge is to build an easily scalable business with a durable competitive advantage. I help you to do that. I help you with business modelling, Gap Analysis, Business strategy. I help you decide what matters in your business so that you don't sweat the small stuff as it were and measure what matters. You should see me as your safety net in times of need, or when you need some motivation, or some advice or need to launch that product or growth strategy plan. Lets's share a cup of coffee or a virtual chat and see how we can reach for the stars!



I have assisted companies achieve their corporate objectives through targeted marketing planning and the implementation of OKR’s. A huge contributor to this success is relationship building at all levels of the companies that retain my services so that everyone works towards a common goal and in a cohesive team.

Mentoring Experience


People manage businesses. Usually, especially in Small Businesses the people have started to self manage, set the standard, the culture and the value system. The owner is usually too stressed out about the bottom line, orders and business problems to notice until it’s too late. My area of expertise is to realign the values and the cultures and the business strategy of the company to enable corporate objectives to be met.

Areas of Expertise

  1. Marketing
  2. Accounting
  3. Taxation
  4. Strategy
  5. Other business functions
  6. Launching Startups/Entrepreneurship
  7. Incorporation of Company
  8. Launching a successful product
  9. Branding
  10. Managing growth

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Mentorship Description and need of the mentorship in everyone's life.